Comments on: Content is Key to B2B Social Media Success

By: JT Sweeney

JT Sweeney — Fri, 12 Oct 2012 16:33:00 +0000

Thanks for the tips, Michele! We at York Solutions are writing blog posts on a weekly basis and are working on creating video content as well. I’m really glad to hear these are good ideas to follow through on

By: Jane He

Jane He — Sun, 29 Apr 2012 01:22:00 +0000

Great article with helpful tips.

By: Michele Rempel

Michele Rempel — Sun, 04 Mar 2012 21:38:00 +0000

I’m glad this helped! Obviously, there are many cases where a high quality video is warranted, but I do believe that we miss many opportunities to share what is going on with our companies because we get caught up with the barriers of cost and production.

By: Michele Rempel

Michele Rempel — Sun, 04 Mar 2012 21:35:00 +0000

Hi, Dave. Thanks for the comment. Yes, you are correct, content is very important for even the “hybrid” B2B marketer. Although I can see where TCS might inspire more people to become “raving fans” than, say, a ball bearing manufacturer, your potential client base is still going to appreciate the type of content that you can create and share. That’s what will keep them coming back and engaged.

By: Dave

Dave — Sat, 03 Mar 2012 14:17:00 +0000

Hi, Michele … great post and excellent advice for B2B marketers. Is your advice pretty much the same for what I describe as a ‘hybrid’ B2B marketer such as TCS (a hybrid B2B is an organization targeting individuals within business organizations, i.e. small business owners)? I think I can probably figure out the answer, but I thought I’d ask anyway. Thanks again for continuing good Social Media advice. Dave

By: Kelly Allen

Kelly Allen — Sat, 03 Mar 2012 14:10:00 +0000

Perfect timing for me to see this! I was just discussing the use of video/Youtube with one of my team members at the Escondido Visitor Bureau. I love what you shared regarding this… “These days, videos don’t always need to be high-quality productions that
cost thousands of dollars. With the popularity of YouTube, people are
used to videos that have been made on the fly and have a human quality
to them.” Thanks for posting/sharing this information!

By: Meloliveirab

Meloliveirab — Thu, 01 Mar 2012 14:18:00 +0000

Hi, Michelle. Congratulations. Very nice post! I would like to translate to Portuguese and publish it in our company blog. That’s ok for you? I look forward to answer. Thanks so much.