When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to their website. Often, the answer is "very rarely", and the reason given is usually a variation of "we haven't gotten around to it and, by the way, it's really tough to get in touch with our web devel... Read More.
We work with several small businesses that use Twitter as part of their overall social media marketing mix. Some see a lot more website traffic and leads from Twitter than others. The businesses that get better results from Twitter do the following on a consistent basis:
1. They tweet multiple times per day, every day. Many companies tweet once a day or once a week and think that will be enough... Read More.
We often meet with small business owners and leaders who are leery, for various reasons, about "putting themselves out there" and claiming their social profiles or directory listings on Yelp, Google Places, Bing, etc. What they don't often realize is that people are searching for their products and services on these sites AND reading reviews about them right now... even if the business has... Read More.
Now that the Endorsements feature on LinkedIn has been around for a while, it's been interesting watching the activity among my connections. It's a good feeling being endorsed for my skills and expertise. Some people are even endorsing me (and others) for skills I know they haven't experienced with me, but it's nice to know that they feel confident in my abilities. :)... Read More.
If you've logged into your LinkedIn account in the last few days, you've probably noticed a new feature called Endorsements where you can vouch for the individuals skills and expertise of your connections. While this is an interesting feature, you may have felt the impact of the additional "clutter" in the news feed on your home page as you now can see who has endorsed whom.
Like me, you ... Read More.
Many B2B company owners and leaders ask us to share one "social media" activity that they can use to encourage traffic to their websites and more interest from their target market. Our answer is usually the same; write interesting and helpful articles, place them on your website and share the articles with your social networks and opted-in email lists. Although not necessarily easy, this one a... Read More.
Did you know there's a feature available on LinkedIn company pages that most large companies such as Dell and Microsoft use, but small businesses rarely do? LinkedIn calls this feature a "Product and Service Spotlight" - a 3-panel slideshow that you can customize and link to your website or other landing pages. Your small business can distinguish itself by creating a slideshow that highlights ... Read More.
Did you know that you can target different audiences in the Products and Services section of your LinkedIn Company page? For those of you who aren't familiar with LinkedIn Company Pages, you should know that they can be a great platform to showcase your company's products and services as well as share updates with your followers. For business owners, developing a robust Company Page is taking adv... Read More.
The best way to predict the future is to create it. ~Peter Drucker
We often talk to B2B owners and CMOs who are thinking about funneling some of their marketing budget into social media. Many times, their main objection is the belief, either substantiated or not, that their potential customers do not use social media or would not think to look for their products/services on social media. Certai... Read More.
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we always have an in-depth discussion about content and these critical questions:
1. What type of original content do you already have? Articles, videos, radio show, infographics, presentations, phot... Read More.