How do you connect the popular subject of the Super Bowl (or any major event or holiday) to your blog’s main theme? Here’s an ingenious way. Daniel Stoica, an accounting professional, was able to connect his main theme of taxes to the common practice of sports gambling in the following blog:

Super Bowl XLV Pittsburgh Steelers vs Green Bay Packers

Super Bowl XLV will be played at new Cowboys Stadium in Arlington, Texas on Sunday, February 6 2011.  Super Bowl Sunday is the highlight of the year for all Football Fans.  The Super Bowl is also the highlight of the year for sports betting.
Gambling Winnings Are Always Taxable Income:
Gambling winnings are fully taxable and must be reported on your tax return…

(For the top seven facts the Internal Revenue Service wants you to know about gambling winnings, visit the Daniel Stoica Accounting Professional blog).

Daniel’s blog post proves that you can be informative, timely and engaging by finding a common thread between your blog’s main theme and a current event. You just have to be a bit creative.