Would you like to increase the impact and reach of your small business through social media? Having a few “power partners” can bring much needed resources, support and validation to your marketing efforts.
Most small business owners and leaders do some sort of in-person networking; many even join organized networking groups through chambers of commerce or other business organizations where members refer business to each other. When small business owners venture into social media, however, they often forget that online networking can be (and should be) just as cooperative as in-person networking. Pulling together a few people who are committed to promoting each other’s businesses online as well as offline can be very powerful.
Here are a few ideas for using power partners in social media:
Commit to promote:
Every day, you and your power partners should seek each other out wherever you have profiles- Facebook, Twitter, LinkedIn, a blog. Retweet, share, comment and increase your collective reach. You’ll keep in the habit of being “social”, which is crucial, and while you’re seeking out your power partners to promote, you’ll probably find other great content, businesses and people along the way. This has a snowball effect; when you see that someone’s content is being shared others, don’t you often take a second look to see why?
Obviously, you don’t need to promote everything that your partners say. Be authentic. In fact, you should also provide feedback, good or bad. We can all use a second or third set of eyes.
Being a small business owner or leader can be overwhelming. Sometimes social media marketing takes a backseat. Your and your power partners can provide encouragement and keep each other accountable. Is your power partner committed to writing a blog post per week? Hold him to it and let him know when he hasn’t written one for a while.
Share information and leads:
If you come across some great content, share it with your power partners. The same goes for a great lead. We’ve gotten some excellent referrals from power partners who saw an opportunity for us online.
If you feel comfortable referring a relative, friend or associate to a business, would you be willing to write a testimonial for that business? You and your power partners may want to write testimonials for each other that can be used on LinkedIn and review sites such as Yelp. You should only write what you know and believe to be true, but even a brief testimonial can be valuable.
Share your list of online advocates:
Most small businesses have customer lists. As you venture further into social media, you should also be picking up a list of valuable online contacts, such as folks who retweet, share and comment on your posts. Imagine if you exchange your list with another business that offers a related product or service to your company. Your power partner can follow, friend and connect with those people, using you as the reference. A “vetted” list of real people is a great resource.
Put links to your power partners’ sites on your website, and vice versa.
These are just some of the ways you can use power partners to help you increase your reach and stay social. Do you have a social media power partner? If so, how do you help each other?